Ch. 15 - Marketing Communications

Apple's IPhone7 uses different strategies to communicate to there target market. To gain interest and new customers they upgrade the product and use different ideas to make more profit for the company. Everything to making the IPhone7 bigger, thinner, colorful can better the sell's. It's also very important for I phones7  to have a message, or even a little story behind the product so it can definitely communicate to the audience. Using there strengthen and weakens, will help build a companies bottom line.