Ch. 16 - Advertising, Public Relations and Sales Promotion

The Apple company uses different strategies  to advertise there products to the target market. Such things as major celebrities, Cool or Up to date Music, Funny memes and even popular paintings and pictures, Are use to get customers to want to buy . The Apple company creates an image that will draw the customers attention to feeling good about making a decision to buying a product. Even using updated apps and colors also grabs the customer's attention...