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Ch. 11 - Developing and Managing Products

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Every year the Apple company develop new ways of creative for the IPhone product. Each year Apple use new color change, apps and different ideas to improve and revision this existing product. Even advertising new pricing deals and  creating a better image of the product can attract new customers. In, addition managing the product to see its pros and cons can also help with which ever new ideas to come in the near future.

Ch. 8 - Segmenting and Targeting Markets

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The Apple IPhone has use different and similar ways to excited there target market. Being a touch screen cell phone product , Like any other touch screen product such as Samsung, The apple company used more realistic ideas that can help people pay bills, keep in track of intake of foods and etc. The more convenient and related the product is , the more the of a target market expansion, the more profit. 

Ch. 15 - Marketing Communications

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Apple's IPhone7 uses different strategies to communicate to there target market. To gain interest and new customers they upgrade the product and use different ideas to make more profit for the company. Everything to making the IPhone7 bigger, thinner, colorful can better the sell's. It's also very important for I phones7  to have a message, or even a little story behind the product so it can definitely communicate to the audience. Using there strengthen and weakens, will help build a companies bottom line.

Ch.10 - Product Concepts

The Apple Company has fallen off a couple of times in order to rebuild to become the best computer company industry in the world. While creating the apple company, there was pros and cons due to putting consumers satisfactory as a priority. In order for a company to become the best at what it exchanges, lots of decisions and debating with other companies and competition so apple its self can have the best to next thing out.

Ch. 17- Personal Selling and Sales Management

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 The selling process: IPhone 7 Is first acknowledge what the product is and what the customers wants and needs. The company also has to do some prospecting in there latest apps and designs for customers. The apple company have to think about a new approach to attract new customers. Then using Assessment and presentation of the product to draw attention worldwide.Then the follow-up, what's is the product, pros and cons, is it making profit. 

Ch. 16 - Advertising, Public Relations and Sales Promotion

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The Apple company uses different strategies  to advertise there products to the target market. Such things as major celebrities, Cool or Up to date Music, Funny memes and even popular paintings and pictures, Are use to get customers to want to buy . The Apple company creates an image that will draw the customers attention to feeling good about making a decision to buying a product. Even using updated apps and colors also grabs the customer's attention...

Ch. 14 - Retailing

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I Visit the Apple Store at the oculus at  2:00pm. Took 3minutes, As I enter I notice tables with all the apples products on top for customers to test the latest gadgets. The environment and atmosphere felt busy, yet warm and friendly. A Apple employee name Adam approached me and asked if there was anything I needed help with. At that point Adam helped me entering information to receive a new IPhone7 in mail. Adam did a great job.